TARGETING STYLE-CONSCIOUS ADULTS SEEKING CONTEMPORARY, EXPRESSIVE EYEWEAR.
celebrating age as a form of confidence rather than compromise.
Instead of portraying older adults through traditional stereotypes, the visual direction embraces bold styling, expressive portraits, and contemporary aesthetics. The aim was to create imagery that feels modern, empowering, and aspirational.
From developing the creative concept and planning the production, directing the shoot and creating the final imagery, I managed the project from idea to execution.
My Role
Creative Concept
Creative Production
Art Direction
Photography
Styling
Post-production
Creative Production
Art Direction
Photography
Styling
Post-production
